AI assistants like ChatGPT, Perplexity, and Gemini are becoming a real discovery channel for online stores, and a new category of tools has emerged to measure and improve that visibility. This guide compares four notable options — Profound, Peec AI, Otterly.ai, and Rynex — through an e-commerce lens. Full disclosure up front: Rynex is our product, and we've tried to be fair about where each tool fits best.
What Should You Look for in a GEO Tool?
The short answer: sound measurement methodology, e-commerce fit, actionability, and a price that matches your team size. If you're new to the concept, start with our pillar guide on what generative engine optimization is — the rest of this post assumes you know why AI visibility matters.
Here's what each criterion means in practice:
Measurement methodology. AI answers are probabilistic — the same question asked twice can produce different recommendations. A credible tool runs repeated, structured queries across multiple model families rather than a single one-off check, and is transparent about how many runs and which models sit behind its numbers.
E-commerce fit. Brand share-of-voice is useful, but stores live and die at the product level. Does the tool understand your catalog? Does it track whether your products get recommended for buying-intent queries, not just whether your brand gets mentioned in general conversation?
Actionability. Measurement without a next step is a dashboard, not a strategy. Look for tools that tell you why you're invisible (crawlability issues, missing structured data, thin product content) and ideally help you fix it — or better, help you convert the traffic you win.
Price and entry point. Enterprise platforms are powerful but often sales-led, with pricing to match. If you run a small or mid-size store, you need a self-serve entry point that doesn't require a procurement cycle.
Profound
Profound is one of the best-known platforms in AI-visibility monitoring, positioned primarily toward enterprise brands and the agencies that serve them. Its strength is depth of answer-engine intelligence: understanding how large language models talk about a brand across many queries, and giving comms and SEO teams share-of-voice style reporting they can act on at the brand level.
For a large consumer brand with a dedicated SEO or digital PR function, that's a strong fit. For a store owner who wants to know "do my products get recommended when someone asks ChatGPT for the best trail running shoes under $150?", it's a more indirect path: Profound is built around brand monitoring and reporting rather than catalog-level commerce workflows. Pricing is generally sales-led, so budget for an enterprise-style engagement.
Peec AI
Peec AI is an AI-visibility platform that has found an audience among marketing teams and agencies. It focuses on tracking brand presence in AI answers, benchmarking against competitors, and packaging that into reporting that marketing stakeholders understand — a genuinely useful workflow if you manage AI visibility for multiple brands or report to a CMO.
Like Profound, Peec approaches the problem from a brand-marketing angle rather than a commerce angle. It measures and benchmarks well, but it isn't built around a live product catalog, and it doesn't operate on your storefront. Pricing varies by plan and use case, so expect to talk through your needs.
Otterly.ai
Otterly.ai is an AI-search monitoring tool that tracks how brands appear in AI-generated answers and lets teams monitor specific prompts over time. It's known for being accessible and straightforward — a practical way for a marketer to start watching AI search mentions without an enterprise commitment.
The trade-off is scope. Otterly.ai is focused on monitoring: it tells you where you stand in AI answers, and it's good at that. It isn't an e-commerce platform, so acting on findings — fixing product content, improving crawlability, converting AI-referred visitors — happens outside the tool.
Rynex (That's Us)
Rynex is the e-commerce-native option in this list, and yes, it's our product — judge this section accordingly. Rynex approaches GEO from the store's point of view rather than the brand-comms point of view, and it's the only tool here that both tracks AI visibility and acts on it on your storefront.
The GEO Layer tracks how often your products are recommended by ChatGPT, Perplexity, and Gemini using a fixed 9-run simulation panel (3 model families × 3 queries), so numbers are comparable run to run. It also generates AI-optimized product content, monitors competitor visibility, and checks AI crawlability — robots.txt, llms.txt, and JSON-LD structured data.
The core platform is the Rynex AI Assistant: an embeddable conversational shopping agent installed via a single agent.js snippet. It connects to your live catalog (Shopify, WooCommerce, XML/JSON feeds, webhooks, REST API, or file import), answers product questions, compares products, executes cart actions like add-to-cart and checkout handoff, attributes revenue, and hands off to a human when confidence is low. That's the "acts on findings" piece: when GEO work brings AI-referred shoppers to your store, the assistant is there to close the sale. If you want the playbook for the visibility side, see how to get your store recommended by ChatGPT.
Pricing is self-serve: Starter at $39/mo, Growth at $129/mo, Scale at $279/mo, and Enterprise custom. GEO tracking is an add-on — GEO Launch at +$99/mo or GEO Pro at +$249/mo.
GEO Tools Compared: The Table
| Dimension | Profound | Peec AI | Otterly.ai | Rynex |
|---|---|---|---|---|
| Primary focus | Enterprise AI-visibility intelligence | AI visibility for marketing teams/agencies | AI-search monitoring | GEO tracking + on-site AI shopping assistant |
| E-commerce native? | No — brand-level | No — brand-level | No — brand-level | Yes — catalog and product-level |
| Acts on findings? | Reporting-oriented | Reporting-oriented | Monitoring-oriented | Yes — assistant converts on-site, content generation, crawlability fixes |
| Entry price | Contact sales / varies | Contact sales / varies | Contact sales / varies | $39/mo core; GEO add-on from +$99/mo |
Which GEO Tool Is Right for Your Team?
The honest answer depends on what you sell and who does the work:
- Enterprise brand with a dedicated SEO/comms function: Profound's depth and enterprise posture will likely serve you best.
- Agency or marketing team managing several brands: Peec AI's benchmarking and reporting workflows are built for exactly that.
- Marketer who wants lightweight AI-search monitoring: Otterly.ai is an approachable way to start watching prompts and mentions.
- Online store that wants visibility and conversion: Rynex is the only option here that combines product-level GEO tracking with an assistant that sells on your site, at a $39/mo entry point.
Whichever direction you lean, start with data. Run the free GEO Audit — enter your store URL and get an AI visibility report in under 2 minutes. It will tell you whether AI assistants can even see your products today, which is the first question any of these tools needs to answer.
FAQ
What is a GEO tool?
A GEO (generative engine optimization) tool measures how often AI assistants like ChatGPT, Perplexity, and Gemini mention or recommend your brand or products, and helps you improve that visibility.
Do e-commerce stores need a different GEO tool than other brands?
Often, yes. Stores need product-level tracking, catalog integration, and a path from visibility to revenue — not just brand share-of-voice reports. General-purpose trackers are built around brand mentions rather than product recommendations.
How much do GEO tools cost?
Enterprise-oriented platforms typically use custom or sales-led pricing. Rynex starts at $39/mo for the core platform, with GEO add-ons at $99/mo (Launch) or $249/mo (Pro).
Can a GEO tool actually increase sales, or just measure visibility?
Most GEO tools measure and report. Rynex pairs GEO tracking with an on-site AI shopping assistant that can answer product questions and execute cart actions, so visibility gains can convert once shoppers land on your store.
How do I check my store's AI visibility for free?
Run the free Rynex GEO Audit at rynex.io/geo-audit. Enter your store URL and you get an AI visibility report in under 2 minutes.